Why Images Are Important?

Hi there! As I surfed around the net, I bumped into an interesting articel written by Jeff Bullas - the top 50 Social Media Power Influencers 2013 (from Forbes), Why Images Are Important?

Below I picked some from the article that I thought it's the most interesting part.

There are 6 reasons to publish images and photos:

• Articles with images get 94% more total views

• Including a Photo and a video in a press release increases views by over 45%

• 60% of consumers are more likely to consider or contact a business when an image shows up in local search results

• In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product

• In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)

• Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text

Based upon on these data above that the use of images to campaign something - promoting merchandises , announcements to the public in the form of a poster or flyer advertising , and so forth - have proved highly effective.